On the other hand service oriented work is infused with compassion and affection. What one seeks in this type of service is the quality of the giving. When the object of the giving which is the benefit to society, there is another kind of aura that pervades such contexts. The positive aura is a result of it being in the same wavelength of that signified by our creation. Creation and service are imbued with similar auras that form the essence of our human being --love and compassion.
Here too, like in selfish work, there is a chain of actions. Those who engage in selfless work that is service oriented is serving an intermediate activity or seeking to achieve an intermediate objective of a higher service. A community drive towards caring for the old is but one link in a chain of activities that seek to bring compassion into society. One may trace the action links of this chain to promoting more harmonious families which in turn is related to nurturing caring societies. Can we carry that further to say it is to form a caring nation and further on to build a more caring world?
Selfish deeds don't have this aura of converging society but lots about dividing it and there is no harmony in division, only conflict. So, there is no other way to bring in loving kindness into a society without reducing the divisions in it.